There are many strategies to get traffic to your website, some more expensive than others. Careful Search Engine Optimization (SEO) is the least expensive way to get traffic to your website and should be the foundation of your internet marketing strategy. Proper search engine optimization can generate significant website traffic, especially if your business is dependent on local customers.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of making your website visible and recognizable to the search engines. The search engines send their “spiders” around the internet to look for content. When a spider goes through your website it is trying to determine what the pages are about. If your pages have been well-optimized, then the spiders will understand the subject of the page and make the results available for the search engine users.
How Often Do I Need to Get Monica to Optimize My Website?
Once the search engines have indexed your website they visit often to check for new information. If there is new information they will crawl your website (a good thing) but if there is no new information they will leave (not a good thing). Keeping the content fresh is important, especially on the home page. Adding of changing content daily is ideal, but every month or so will do.