248.656.2505 Writing Your Website Content When you write the words for each page of your website keep the following in mind: Make your content brief.   Visitors do not like to read.  They are looking for information or an answer to a question. Put your most important information at the top of the page.  Visitors do not like to scroll.  Put the most important information at the top of the page. Home page content is made up of short descriptions and links. The home page acts like a table of contents to navigate visitors in to the inner pages which contain the information. Organizing Your Website Content Present information sequentially. In this case the visitor must follow all of the steps. Present information by the task or question. In this case the visitor is looking for one answer. 1. call and talk to Monica 2. give Monica a retainer or a credit card number for a deposit 3. decide on the look of your website 4. put together the content for your website What is the most common food to be allergic to? Milk and milk products. What is the second most common food to be allergic to? Wheat and wheat products. Present information in categories. Give the information subcategories. Condense the information. There are different ways to keep your website content brief: Calcium Needs: Children (ages x - x):  xxx mg/day Female Adolescents (ages x - x):  xxx mg/day Male Adolescents (ages x - x):  xxx mg/day Female Adults (ages x - x):  xxx mg/day Male Adults (ages x - x):  xxx mg/day click to read more Put the first couple of sentences of an article on your home page and have the visitor ... click to for pdf Instruct the visitor to print out a form to fill out and mail or fax in.  The visitor will then click on the link to get the document in pdf format. If you have a description which uses a word which needs defining then have a pop-up window appear when they click on the link. Click here to purchase Monica Levin’s booklet “Creating Content for Your Small Business Website” Monica Levin Consultant, 2804 Apache Trail, WIxom MI 48393  248.656.2505 www.monicaswebsitedesign.com  affordable website design for small businesses website design, search engine optimization, web design company, graphic design, business card design, logo design